What are the things that do matter?
• Making sure we get the most out of the resources we invest in by making them visible and available to all the people in our ecosystem that value them.
• Making customers feel that they're valued by giving them experiences--with our products, services, support, and billing--that are seamless and easy to use.
• Making employees feel like their contributions matter by caring enough to promote their ideas and connect them to resources.
• Building up the comfort level and knowledge of new connections so that they proactively want to get involved with our companies.
• Creating strong relationships by having ambassadors in more places than any one person could ever be
http://www.informationweek.com/thebrainyard/news/strategy/231902518/11-ways-to-explain-social-business-benefits?itc=edit_in_body_cross
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